Tag: listening

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Understanding customers: How to listen, so they talk

Seven tips to help you conduct great research interviews A crucial element of our work is conducting great interviews that lead to deep and meaningful insights for our clients. Interviewing people may seem like a simple task, one that anyone can do. However, it is a higher order skill that [...]
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Brand differentiation through listening deeply

Top tip to create powerful #brand propositions for your stakeholders. Listen deeply, ask earnestly and draw from wisdom of all. Time and again, listening to small groups of loyalists has led us to most relevant and powerful #propositions for our clients. Internal conversations, expert inputs and desk research provide a macro understanding of trends [...]
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