Higher At Work

10 Dec

How we built a health systems map

How does change happen, on a large scale and persist over a long time? How do we work on bringing about change and not be blindsided by its unintended consequences? These were the questions we were confronted with, when we worked with an organization working on community health in India. [...]

9 Nov

Small Towns Going Digital

The small towns of India are getting rapidly digitized. Affordable smartphones, mobile data revolution accelerated by Jio and then Covid have given digitisation in small towns and villages a massive push.

3 Feb

Looking at 2021: B2B Tech Content Marketing Trends

2020 was the year marketing in B2B tech came into its own. On behalf of Isoline Communications, we conducted research with over 50 B2B tech leaders across the world towards the end of 2020 to understand how the Covid-19 has changed B2B technology content marketing. The pandemic experience in 2020 has [...]

5 Jan

An agile process to develop B2B technology positioning

How are your customers are changing and adapting to the new ways of living and working? Can you help them with your products, services and communication? Are you finding it difficult to differentiate your offerings in a highly competitive market? Why would your customers choose you over others? Technology has [...]

16 Dec

Was it Amitabh Bachchan? Understanding India’s success with Polio Elimination

As the world gears up to rollout the Covid-19 vaccine, we revisited our learnings from studying a successful immunization program in India. Polio eradication strategy was a global one, driven by powerful stakeholders from the developed world. The Government of India, in aligning with the global goal for Polio elimination, concentrated [...]

8 Dec

How to Listen, so they talk

Seven tips to help you conduct great research interviews A crucial element of our work is conducting great interviews that lead to deep and meaningful insights for our clients. Interviewing people may seem like a simple task, one that anyone can do. However, it is a higher order skill that [...]

7 Dec

Listening is a differentiator

Top tip to create powerful #brand propositions for your stakeholders. Listen deeply, ask earnestly and draw from wisdom of all. Time and again, listening to small groups of loyalists has led us to most relevant and powerful #propositions for our clients. Internal conversations, expert inputs and desk research provide a macro understanding of trends [...]

2 Dec

Technology has personality. B2B tech does too

We love our technology. We love the technology we develop even more so. It, usually, is one of its kind and solves a major problem for the potential users and customers. Then we start selling it and are incredulous when customers bracket us with so many other available options and [...]

24 Nov

Kudumbashree: A Network of the Poor

Women of Kudumbashree There is special kind of ‘network effect’ and ‘platforms’ we should be talking more of. ‘Kudumbashree’ was setup in 1997 as a poverty eradication and women’s empowerment program by Kerala government. ‘Kudumbashree’ (prosperity of the family)is the largest women’s network in the world. It covers more than [...]

5 Nov

Self Employed Women’s Association

What is the story of SEWA? SEWA began as groups of urban poor — marginalized, disempowered, migrant cartloaders, vendors, rag pickers — who came together to ensure basic dignity of work and labor for themselves. It started in 1971 as a wing within TLA (Textile Labour Association), the then powerful [...]

Small Towns Going Digital

Looking at 2021: B2B Tech Content Marketing Trends

An agile process to develop B2B technology positioning

Was it Amitabh Bachchan? Understanding India’s success with Polio Elimination

How to Listen, so they talk

Listening is a differentiator

Technology has personality. B2B tech does too

Kudumbashree: A Network of the Poor

Self Employed Women’s Association

Follow Us

May We Suggest?