Category: AI in Qualitative Research

How best to use AI tools for Qualitative Research

We ran a pilot to explore the potential of AI tools for qualitative research analysis. We used data from an actual project and compared work by AI tools with that of a seasoned researcher. We used a variety of AI tools - Forelight, Dovetail, Gemini. Planning Discussion Guide We tried [...]

AI in Marketing: User’s Reflections

I got on the AI user train pretty early. We were synthesizing nearly 4 months of work on a large project and had to write nearly 11 long reports that brought together insights about our client organization, its stakeholders and general trends and macro category data. If you have written [...]

May We Suggest?

#ai #Alignment #artificial intelligence #B2B #b2b marketing #Brand #brand personality #Brand positioning #brand story #brand strategy #branding #brands #Case Study #commodity branding #Consumer behaviour #content #Covid-19 #culture #customer #Customer behaviour #customer experience #customer research #design thinking #digital #digital transformation #education #female entrepreneurs #growth #health #impact #india #indian customers #Indian Market #insight #Insights #jobs #Leadership #listening #livelihood #Market research #marketing #networked organisation #pandemic #Positioning #problem solving #Product Innovation #qualitative research #research #segmentation #small towns #Society #Stories of Impact #sustainability #systems thinking #target customer #technology marketing #Vaccine #Women #Workshops