A crucial element of marketing success is the ability to understand customers and gather great insights for marketing action. This article shares a few guidelines to conducting great interviews with stakeholders – customers, partners, employees, external experts and more.
History is written by the victors. Whose stories do we love? In a recent interview Arundhati Roy said we have successfully erased the poor from our consciousness. This is why we were shocked when we witnessed the distress of migrant labourers walking hundreds of miles during lockdown. Look at the [...]Continue Reading