Tag: Customer behaviour

Tracking Indian Society: Whose stories do we love?

History is written by the victors. Whose stories do we love? In a recent interview Arundhati Roy said we have successfully erased the poor from our consciousness. This is why we were shocked when we witnessed the distress of migrant labourers walking hundreds of miles during lockdown. Look at the [...]
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Covid-19: Stories of impact

Work and Income As a small firm in the business of research and strategy, expectedly, our work is significantly impacted by the pandemic lockdown. This maybe true for most people, however, the severity of the experience is not the same — across large companies, self-employed, high-income groups, low-income groups. To [...]
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