Category: Strategy Workshops

Collaborative friction in product innovation workshops

The way discussions between different teams go in product innovation workshops: Insight: "Customers are really pained by this problem. No brand offers a solution. It is accepted as an unsolvable category compromise. Customers are asking us, can you focus your innovation on solving this problem?" Marketing: "We need a highly [...]

Developing a brand strategy that sees the light of day!

A brilliant strategy is useless if your team and leadership do not rally behind it. As a brand owner, your priority is to build a powerful brand that helps increase market share, premiums and build customer loyalty as well. But it is easier said than done. You face multiple challenges [...]

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