Brand differentiation through listening deeply

Top tip to create powerful #brand propositions for your stakeholders.

Listen deeply, ask earnestly and draw from wisdom of all.

Time and again, listening to small groups of loyalists has led us to most relevant and powerful #propositions for our clients.

Internal conversations, expert inputs and desk research provide a macro understanding of trends and ecosystem. This, we use as a backdrop to listen and understand deeply what the primary stakeholders/customers share in conversations with us. 

We listen to their life stories, deepest motivations, anxieties and how they relate to and what they seek.  We follow their lead to understand what their challenges are and how an organisation/brand can support them. 

This helps arrive at the best expression of a brand’s proposition rooted in stakeholders’ aspirations and as well as brand’s uniqueness. This is as true for social brands it is for business brands.

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