Who we work with
High involvement brands need high quality insights
We specialise in high involvement categories with a complex decision making process involving multiple influencers. With customer decision making in high involvement categories more closely resembling a bowl of spaghetti than the ‘funnel’ we’re familiar with, brands need to deeply understand their motivations, needs and anxieties through their buying journey. The only brand strategies that can work in these categories are rooted in deep customer understanding.
Apply learnings from our extensive experience in high involvement categories, especially in consumer durables, automotive, finance and B2B. Benefit from the depth of our experience as well fresh insights from research that we custom-develop for you.
Our clients
"Today, we have sent out an internal communication to launch our New Positioning. After this communication, we expect that we will shift our mindsets..to intensely feel (the needs of) our TELCO customers. Thanks to Monika Gera especially for accompanying us on this path which, starting today, is a reality!"
- Maria Dolores Garcia Gambin, Head of Product & Solutions Marketing, BICS
"Higher At Work is our preferred strategic partner for brand strategy and positioning work for tech B2B clients. They are unmatched in their insight and understanding of complex tech B2B spaces and work in an agile, informed manner with diverse stakeholders and project parameters.
Their positioning and brand strategy recommendations are spot-on, reflecting the realities of the marketplace and providing a strong foundation to build campaigns on."
- Anu Ramani, Founder & Managing Director, Isoline Communications
"While developing a marketing strategy, the simple 1st step is to understand your customers and ecosystem. Higher At Work was able to help us understand the human psyche which drive the disposition, behaviour, and values of the customers and influencers we dealt with. I was quite grateful to Higher At Work for giving us a great fundamental platform on which to build next-generation retail formats, solutions for our partners and prepare a strategy roadmap for Bridgestone India."
- Ayush Paul, General Manager, Retail Marketing & Omnichannel E-commerce, Bridgestone