Understanding Social Impact

Why sustainability marketing is not working for Indian customers.

In

Indian customers do not buy sustainability.They buy convenience and savings. We’ve spoken at length to a large number of customers about sustainability. While this is usually in relation to the category we are working on, certain common themes emerge from hundreds of conversations with customers across categories. https://videopress.com/v/PDyGQjby?resizeToParent=true&cover=true&posterUrl=https%3A%2F%2Fhigheratwork.com%2Fwp-content%2Fuploads%2F2024%2F02%2Fsustainable-customers-_mp4_std.original.jpg&preloadContent=metadata&useAverageColor=true Indian Customers [...]

10 Dec

How we built a health systems map

In

How does change happen, on a large scale and persist over a long time? How do we work on bringing about change and not be blindsided by its unintended consequences? These were the questions we were confronted with, when we worked with an organization working on community health in India. [...]

24 Nov

Kudumbashree: A Network of the Poor

In

Women of Kudumbashree There is special kind of ‘network effect’ and ‘platforms’ we should be talking more of. ‘Kudumbashree’ was setup in 1997 as a poverty eradication and women’s empowerment program by Kerala government. ‘Kudumbashree’ (prosperity of the family)is the largest women’s network in the world. It covers more than [...]

5 Nov

Self Employed Women’s Association

In

What is the story of SEWA? SEWA began as groups of urban poor — marginalized, disempowered, migrant cartloaders, vendors, rag pickers — who came together to ensure basic dignity of work and labor for themselves. It started in 1971 as a wing within TLA (Textile Labour Association), the then powerful [...]

24 Jul

Covid-19: Stories of impact

In

Work and Income As a small firm in the business of research and strategy, expectedly, our work is significantly impacted by the pandemic lockdown. This maybe true for most people, however, the severity of the experience is not the same — across large companies, self-employed, high-income groups, low-income groups. To [...]

26 Jun

Women Entrepreneurs: Housewives rise

In

My apartment complex, of about 700 households, is a vibrant centre of commerce. At any point in time there are raw materials being procured, goods being produced, and transactions being completed. All in the intimacy of homes and the neighbourhood. An app that enabled people to buy and sell meals within [...]

26 Jun

Brands and their Covid-19 Response

In

Summary of covid-19 responses by top Brands How did leading Brands respond to Covid19 crisis? A study of the largest global and Indian brands led to an understanding of 5 key themes of actions: 1. Support employees & partners to continue work safely and sustainably. 2. Speed innovations to develop [...]

24 Jun

India’s informal economy: Creating millions of leaders

In

Call it forced entrepreneurship or the realities of thriving in our country for a vast majority of the population — millions of leaders emerge just trying to better their lot. Earlier this week, a cab driver I traveled with was easily the most dynamic person I had met recently. In [...]

24 Jun

India’s demographic tightrope: Education’s link to livelihoods

In

Source: National Sample Survey 2014, https://www.thehindu.com/opinion/op-ed/still-too-many-children-out-of-school/article24857149.ece We were in the villages and towns of Uttar Pradesh, chatting with groups of women and youth primarily from low income households. They shared their life concerns and access to a regular source of livelihood appeared to be their biggest worry. The men found it [...]

24 Jun

Invisible Migrant Workers

In

Men have been the most visible migrants in India. However, nearly 70% of migrants in India are women. While their primary reason for migration is stated as marriage, we know many women, especially in the lower socio-economic strata, work after marriage and migration. Many times, during research work across rural [...]

Category: Understanding Social Impact

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