Emerging Trends – Higher At Work

Why Sam Altman made me think of a woman in a village in UP, India

In

Sam Altman, the new tech visionary, recently claimed that billion-dollar "unicorn" companies could be built with just 10, or even 1 person in the future. Advancements in automation, AI, and software development tools are making it easier for individuals to achieve what once required larger teams. One programmer with the right skills and [...]

Why sustainability marketing is not working for Indian customers.

In

Indian customers do not buy sustainability.They buy convenience and savings. We’ve spoken at length to a large number of customers about sustainability. While this is usually in relation to the category we are working on, certain common themes emerge from hundreds of conversations with customers across categories. https://videopress.com/v/PDyGQjby?resizeToParent=true&cover=true&posterUrl=https%3A%2F%2Fhigheratwork.com%2Fwp-content%2Fuploads%2F2024%2F02%2Fsustainable-customers-_mp4_std.original.jpg&preloadContent=metadata&useAverageColor=true Indian Customers [...]

4 Dec

Women who build houses!

In

Home construction is considered a man's world. But is it exclusively? As we worked with multiple brands related to home construction, we got a close look at the family dynamics in home building. There is a quiet change underway, with women getting more involved in home construction at various stages [...]

30 Nov

Brands’ search for growth: Towards the hinterlands

In

For accurate segmentation, we need to take into account customers’ life journeys and the deeper motivations and anxieties that are shaped by their life experiences.

10 Dec

How we built a health systems map

In

How does change happen, on a large scale and persist over a long time? How do we work on bringing about change and not be blindsided by its unintended consequences? These were the questions we were confronted with, when we worked with an organization working on community health in India. [...]

9 Nov

Digital India: Small Towns Going Digital

In

The small towns of India are getting rapidly digitized. Affordable smartphones, mobile data revolution accelerated by Jio and then Covid have given digitisation in small towns and villages a massive push.

21 Oct

Tracking Indian Society: Whose stories do we love?

In

History is written by the victors. Whose stories do we love? In a recent interview Arundhati Roy said we have successfully erased the poor from our consciousness. This is why we were shocked when we witnessed the distress of migrant labourers walking hundreds of miles during lockdown. Look at the [...]

26 Jun

Women Entrepreneurs: Housewives rise

In

My apartment complex, of about 700 households, is a vibrant centre of commerce. At any point in time there are raw materials being procured, goods being produced, and transactions being completed. All in the intimacy of homes and the neighbourhood. An app that enabled people to buy and sell meals within [...]

24 Jun

Culture of Airports

In

I stood with about 200 people ahead of me in the famous Heathrow immigration queue. After waiting for more than an hour, I was greeted by a hostile immigration officer who clearly thought I shouldn’t have renewed my very valid visa to stay and work in London. I couldn’t help [...]

24 Jun

India’s informal economy: Creating millions of leaders

In

Call it forced entrepreneurship or the realities of thriving in our country for a vast majority of the population — millions of leaders emerge just trying to better their lot. Earlier this week, a cab driver I traveled with was easily the most dynamic person I had met recently. In [...]

Category: Emerging Trends

Why Sam Altman made me think of a woman in a village in UP, India

Women who build houses!

Brands’ search for growth: Towards the hinterlands

Digital India: Small Towns Going Digital

Tracking Indian Society: Whose stories do we love?

Culture of Airports

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