Anand has nearly three decades of experience in sales, operations and customer relationship development. Having worked with companies like Siemens, IBM and Sun Microsystems, he brings an astute understanding of the technology business as well channel and customer relationship development. An engineer by education, he has worked across India.
How we built a health systems map
How does change happen, on a large scale and persist over a long time? How do we work on bringing about change and not be blindsided by its unintended […]
Small Towns Going Digital
The small towns of India are getting rapidly digitized. Affordable smartphones, mobile data revolution accelerated by Jio and then Covid have given digitisation in small towns and villages a massive push.
Looking at 2021: B2B Tech Content Marketing Trends
2020 was the year marketing in B2B tech came into its own. On behalf of Isoline Communications, we conducted research with over 50 B2B tech leaders across the world towards […]
An agile process to develop B2B technology positioning
How are your customers are changing and adapting to the new ways of living and working? Can you help them with your products, services and communication? Are you finding […]
Was it Amitabh Bachchan? Understanding India’s success with Polio Elimination
As the world gears up to rollout the Covid-19 vaccine, we revisited our learnings from studying a successful immunization program in India. Polio eradication strategy was a global one, […]
How to Listen, so they talk
Seven tips to help you conduct great research interviews A crucial element of our work is conducting great interviews that lead to deep and meaningful insights for our clients. […]