Category: B2B Brand Strategy

Power of deep listening in crafting propositions

In B2B Brand Strategy, B2B Tech Marketing, Brand Strategy, Customer Insights, Marketing Best Practices, Qualitative Research Best Practices
Maman is a young English teacher in a small town in West Bengal. She teaches in the first English medium Madarasa in the country. She believes children is key to societal progress and teachers have a critical role in shaping them. Dynamic and committed, she believes that children are active [...]
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Designing for financial sustainability of social venture

In B2B Brand Strategy, Brand Strategy, Customer Insights, Marketing Best Practices, Qualitative Research Best Practices, Systems Thinking, Understanding Social Impact
Sharan has worked in education and volunteering for over 2 decades. Deeply committed to creating transformation at large scale, he has recently been chosen to lead one of the largest social funding organizations in India. He now wants to bring together his personal commitment, resources in his team and the [...]
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