Complex challenges need clear and deep insights
Who we are
We have over two decades of experience in research and brand strategy development and specialise in high involvement categories with complex purchase processes. These could be B2B, Consumer Durables, Automotive, Finance and more.
With a network of talented researchers, brand strategists and marketers we bring together a team that is just right for every project. The diversity and experience in our network allows us to uncover fresh and actionable solutions for our clients.
Our approach
Simple, powerful solutions: We believe more complex a business is, simpler the proposition should be. We understand your brand and business with a deep dive into data and multiple perspectives. We uncover what truly matters to your stakeholders and how that connects to your overall goals. We factor in cultural shifts and market forces but stay away from jargon and complex frameworks. Focusing on the fundamentals – business, brand and people – helps us cut through clutter to unfold simple, actionable strategies.
Seasoned, dedicated team: Experienced researchers and strategists can bring to bear experience from other projects to understand your business, stakeholders, and the field of market research. With us, you’ll always work with a dedicated team of senior researchers and strategists to solve your specific brand and business challenges.
Shared understanding: We involve your key internal stakeholders in research and strategy development. Our immersive research and workshops create conducive spaces for all stakeholders to develop a deep and objective view of the customer world and market trends. Once part of the solution development process, they find it easier to support your proposed solutions.
team
Monika Gera
Head, Strategy & Research
Monika is a brand strategist, digital marketer and researcher, having worked for two decades with brands such as Asian Paints, Tanishq, Tata Institute of Social Sciences, Tata Chemical, WIPRO, J&K Bank, Bridgestone, CEAT, ACC, Ambuja Cement, BICS, Ciena and more. She has worked across diverse sectors and multiple countries. Monika is a post-graduate from IIMB and holds a diploma in digital marketing from CIM, UK.
Her approach is multi-stakeholder and agile, informed by the principles of open listening and whole systems approach. She works with a network of seasoned and talented marketers, researchers, and designers to deliver successful brand solutions.
Aparna Yadav Sengupta
Expertise: Qualitative Research & Marketing
Aparna has over two decades of work experience spanning the gamut of the Consumer Brand experience – on Advertising, as a Brand and Category head in the FMCG space, in Sales of Consumer durables and handling Marketing Communications. She has been an entrepreneur and producer of a successful Ad filmmaking production house. She is deeply interested in people, what makes them tick and how that affects decisions and has been working in qualitative research for over 6 years now.
Aparna an MBA from Symbiosis Institute of Management.
Richa Pandey
Expertise: Marketing & Communications
Richa brings rich and diverse experience across branding, marketing management and entrepreneurship. Over the last two decades she has developed brand strategies for leading brands such as Piramal group and Spencers Retail; led marketing & communications for Elevar Equity, an impact investing firm as well as run her own e-commerce venture for nearly a decade.
Richa has an MBA from XLRI Jamshedpur and a degree in Electronics Engineering from MANIT Bhopal.
Jaishilya Ganesh
Expertise: Qualitative Research
Jaishilya is a qualitative research expert, having worked with almost all leading brands in the country over the last three decades. She mentors and leads complex research projects with a deep and empathetic customer understanding. Previously, she worked with us to deliver several brand strategy projects for brands such as Asian Paints, Tanishq, CEAT, TATA Chemicals and more.
Jaishilya has a masters in Medical and Psychiatric Social Work from Tata Institute of Social Sciences.
Pranav Jain
Expertise: Research & Filmmaking
Pranav is an independent researcher and filmmaker. Over that last 4 years, he has worked on research and filmmaking with various organisations. He likes understanding complex issues and using audio-visual tools for communicating ideas.
Pranav has studied Philosophy at Ashoka University.