systems thinking – Higher At Work

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Customer Journeys: Bane or Boon?

All marketers talk of customer journeys. They are immensely useful to design effective solutions for different customer groups at various touch points. When understood well, customer journeys can help effectively deploy marketing budgets and activities to achieve business objectives. Deep insights into customer journey can help us understand various need-gaps [...]

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Humanising Brands is crucial to Brand Strategy

Brand Personality can provide the key to an effective marketing strategy. It is often thought of as a fuzzy 'tone and manner' concept that only the creative and content teams need to work with. What many marketers miss is how powerful and useful a tool it is to plan all [...]

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How we built a health systems map

How does change happen, on a large scale and persist over a long time? How do we work on bringing about change and not be blindsided by its unintended consequences? These were the questions we were confronted with, when we worked with an organization working on community health in India. [...]

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Kudumbashree: A Network of the Poor

Women of Kudumbashree There is special kind of ‘network effect’ and ‘platforms’ we should be talking more of. ‘Kudumbashree’ was setup in 1997 as a poverty eradication and women’s empowerment program by Kerala government. ‘Kudumbashree’ (prosperity of the family)is the largest women’s network in the world. It covers more than [...]

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Self Employed Women’s Association

What is the story of SEWA? SEWA began as groups of urban poor — marginalized, disempowered, migrant cartloaders, vendors, rag pickers — who came together to ensure basic dignity of work and labor for themselves. It started in 1971 as a wing within TLA (Textile Labour Association), the then powerful [...]

Tag: systems thinking

Customer Journeys: Bane or Boon?

Humanising Brands is crucial to Brand Strategy

Kudumbashree: A Network of the Poor

Self Employed Women’s Association

May We Suggest?