Tag: Indian Market

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How to get your Market Research Right

Research is much maligned these days. Some criticisms are valid. Research insights often are superficial, impractical. Worse still, they can be dishonest and completely inaccurate. Why is it difficult to get accurate, actionable research insights aligned to business needs? Among many reasons, it is a lack of respect for the [...]
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Why sustainability marketing is not working for Indian customers.

Indian customers do not buy sustainability.They buy convenience and savings. We’ve spoken at length to a large number of customers about sustainability. While this is usually in relation to the category we are working on, certain common themes emerge from hundreds of conversations with customers across categories. https://videopress.com/v/PDyGQjby?resizeToParent=true&cover=true&posterUrl=https%3A%2F%2Fhigheratwork.com%2Fwp-content%2Fuploads%2F2024%2F02%2Fsustainable-customers-_mp4_std.original.jpg&preloadContent=metadata&useAverageColor=true Indian Customers [...]
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