Discover
An in-depth understanding of the organisation and the problem at hand – Genesis, Culture and Ethos, Vision, Latent Ambitions and Potential, Objectives and more. This entails internal and external research (primary and secondary) and facilitated workshops.

Define
Unfolding the path ahead in collaboration with the organisation teams.

Do
Developing briefs to implement the strategy through various tools and collaterals. These could be curating brand story, conceptualizing, designing and implementing programs, campaigns; building organisational capabilities – research, training; documenting model of work and understanding impact.

Share-Iterate
The outputs are rolled out internally and externally. The strategy evolves as it is implemented, and few cycles of iteration help in its refinement.