For accurate segmentation, we need to take into account customers’ life journeys and the deeper motivations and anxieties that are shaped by their life experiences.
Brand Personality can provide the key to an effective marketing strategy. It is often thought of as a fuzzy ‘tone and manner’ concept that only the creative and content […]
A Brand gets positioned in the minds of customers, whether we actively work on it or not. The positioning defines its place in the minds of consumers and shapes […]
In the last few blogs we have been exploring the idea of using insights to develop winning strategies. In continuation of this series, today we delve into an approach […]
In the world of marketing, it’s often assumed that the larger your target audience, the better your chances of success. However, this is a misconception that can lead to […]
Steve Jobs rejected customer research, as we are routinely reminded in social media posts every few months. We watch his video dissing market research and read his articulate quotes […]