Share
Related Posts
A customer-centric approach for Brand differentiation
Today, a key challenge for brands is to differentiate themselves in highly competitive markets. Internet helps customers enjoy tremendous ease of access and they are spoilt for choice in […]
A marketer’s guide to great customer interviews
A crucial element of marketing success is the ability to understand customers and gather great insights for marketing action. This article shares a few guidelines to conducting great interviews with stakeholders – customers, partners, employees, external experts and more.
Market Segmentation: Understanding people, not just data
For accurate segmentation, we need to take into account customers’ life journeys and the deeper motivations and anxieties that are shaped by their life experiences.
How we built a health systems map
How does change happen, on a large scale and persist over a long time? How do we work on bringing about change and not be blindsided by its unintended […]
Digital India: Small Towns Going Digital
The small towns of India are getting rapidly digitized. Affordable smartphones, mobile data revolution accelerated by Jio and then Covid have given digitisation in small towns and villages a massive push.
Looking at 2021: B2B Tech Content Marketing Trends
2020 was the year marketing in B2B tech came into its own. On behalf of Isoline Communications, we conducted research with over 50 B2B tech leaders across the world towards […]