How does change happen, on a large scale and persist over a long time? How do we work on bringing about change and not be blindsided by its unintended […]
The small towns of India are getting rapidly digitized. Affordable smartphones, mobile data revolution accelerated by Jio and then Covid have given digitisation in small towns and villages a massive push.
2020 was the year marketing in B2B tech came into its own. On behalf of Isoline Communications, we conducted research with over 50 B2B tech leaders across the world towards […]
How are your customers are changing and adapting to the new ways of living and working? Can you help them with your products, services and communication? Are you finding […]
As the world gears up to rollout the Covid-19 vaccine, we revisited our learnings from studying a successful immunization program in India. Polio eradication strategy was a global one, […]
Seven tips to help you conduct great research interviews A crucial element of our work is conducting great interviews that lead to deep and meaningful insights for our clients. […]